1xBet Confirmed Its Status As IGaming Industry Flagship At SBC Summit 2026

From September 16 to 18, Lisbon hosted the SBC Summit, among the crucial expert forums. This year, the international wagering business 1xBet participated in the event as a Premium Sponsor, highlighting both its role in market development and the significance of the European region for the brand.


The company 1xBet had its own booth, C130, where visitors were treated to presents, delicious cocktails, and profitable deals as part of the 1 program. The brand name also provided the Game Zone B855, designed in the design of Paris Saint-Germain, where visitors might unwind and have a good time. The unique guest at both areas was famous footballer Claude Makélélé. His striking look drew big attention - he signed autographs, talked with visitors, and took images with the brand name's partners.


The 1xBet booth was one of the most vibrant and vibrant at the occasion. Guests participated in a prize draw for valuable prizes, consisting of Nintendo Switch 2 video gaming consoles, tickets to Paris Saint-Germain video games, trendy Jordan Wings Cashmere and Leather Varsity Jackets, and a special Louis Vuitton Horizon 50 luggage.


"We were happy to extend our partnership with PSG, launch the very first Global Player Protection Report for Western Europe, and sign up with the Eurasia Leaders panel to assist shape the discussions driving our market forward. The SBC Summit was a wonderful experience - and we're currently excited for 2026!" - Simon Westbury


"SBC Summit is referred to as the 'Greatest Show in Gaming,' and this year's event really measured up to that credibility - from the Legends Match through to the SBC Awards. The top offered an outstanding platform to welcome guests to our stand, strengthen existing relationships, and create the foundations for brand-new service chances."


The 1xBet booth loved productive networking - the brand name's managers highlighted the advantages of the 1xPartners affiliate program, actively exchanged ideas with guests, and explored mutual development opportunities for future partnership.


An even more vibrant conversation unfolded during the session, EURASIA LEADERS PANEL: Expansion or contraction - which way will the bridge between continents swing?, including Simon Westbury as a speaker. Experts shared their views on the potential customers for operators in the Caucasus, Central Asia, and the Balkans - areas where innovation is quickly taking hold and new centers of video gaming culture are emerging.


1xBet set the tone at the SBC Summit and is currently getting ready for the upcoming significant occasions.